Why GA4 Data Isn’t Always Accurate in 2026 – And How to Validate Your Tracking Setup
If you’ve ever stared at a GA4 dashboard and thought “these numbers don’t match what I’m seeing in our backend, our ad platform, or just plain reality,” you’re not imagining it. A wave of recent coverage — from MediaPost’s “Google Analytics Blind Spot” piece to a syndicated AOL article asking “Is Google Analytics accurate?” —…
